不必完美，自有温度

Perfectly Imperfect. Full of Personality.

GLAD 是一家充满个性的小型西式融合餐厅。这次品牌重塑，我们希望打破传统西餐品牌过于精致、严肃的视觉印象，打造一种更轻松、真实且富有生活气息的品牌形象。

我们以柔和的蓝色与温暖的酒红色为主调，结合手绘字体、纸张肌理与自由的版式，构建出一套兼具设计感与手工温度的视觉语言。

猫咪是品牌中最特别的视觉元素。我们没有将它直接融入 LOGO，而是创作了一系列独立的手绘猫咪插画，让它们以轻松、自然的方式出现在不同的品牌应用中。既增添了趣味与个性，又不会喧宾夺主。

我们相信，品牌的魅力不一定来自完美与精致。有时候，恰到好处的随性与不完美，反而更能让人感受到真实的温度。

For GLAD, a cozy fusion restaurant, we wanted to create a brand identity that feels warm, playful, and refreshingly down-to-earth, moving away from the overly polished look often associated with Western dining.

Soft blues, rich wine reds, handwritten typography, and subtle paper textures come together to create a relaxed, handcrafted aesthetic.

One of the brand's most distinctive elements is a collection of original hand-drawn cat illustrations. Rather than making the cat part of the logo, we introduced it as a subtle, playful character that adds personality across different brand applications without stealing the spotlight.

We believe great branding doesn't always have to be perfectly polished. Sometimes, a little imperfection is what makes a brand feel truly human.

让个性融入每一个细节

Little Details. Big Personality.

我们为 GLAD 量身创作了超过 40 款不同姿态与表情的原创猫咪插画。从慵懒、俏皮到偶尔古怪，每一只猫咪都有自己的性格，却始终保持着统一、简洁的手绘风格。

这些插画不仅丰富了品牌的视觉语言，也为不同场景的应用提供了更多创意空间。从明信片、杯垫到名片及各类印刷物料，猫咪以不同的方式自然融入其中，让每一件日常小物都成为品牌个性的延伸。

让设计不止于视觉，更成为顾客愿意留存、分享的小小惊喜。

We created over 40 custom hand-drawn cat illustrations for GLAD, each with its own playful pose and personality, while maintaining a consistent, minimalist style.

From postcards and coasters to business cards and printed materials, these illustrations bring charm and character to everyday brand touchpoints, creating a flexible and recognizable visual language.

Turning simple everyday objects into little moments worth keeping and sharing.